On the Contour of things

Further to my earlier post, Amanda Scardamaglia has a detailed consideration of the issues raised by Coca Cola’s pleading in the battle of the bottle shapes against Pepsi.

Coke, Pepsi and the shape of the bottle

Newspaper reports that Coca Cola has sued Pepsico and its Australian licensee, Schweppes, over the shape of the new Pepsi bottle. The print edition had a photo, but not online. You can go down to your local 7 Eleven or compare for yourself: The press report doesn’t say whether the action is over a registered […]