The High Court has unanimously allowed Google’s appeal from the Full Federal Court’s ruling that Google was liable for misleading or deceptive statements in sponsored links. According to the Court’s summary (pdf): The High Court unanimously allowed the appeal. Google did not create the sponsored links that it published or displayed. Ordinary and reasonable users of the Google search engine would have understood that the representations conveyed by the sponsored links were those.. Read More
Following on from yesterday’s post, @davidstarkoff points out that: the transcript of the special leave application can be found here; and in due course, the submissions will appear here. The hearing of the appeal has been fixed for 11 September 2012.
News just in: Google’s placement of advertisements, generated through its AdWords program, on search results pages is not misleading or deceptive conduct contrary to s 52 TPA / s 18 ACL (I’m afraid you have to scroll down). However, the advertiser’s use of another trader’s name in the headline for an advertisement which had nothing to do with that trade was. So for example, the Trading Post used the AdWords program to generate an.. Read More
The Annual Meeting of the American Economics Association tries to work out how Google works or how AdWords changed the world: here A tidbit: During the question-and-answer period, a man wearing a camel-colored corduroy blazer raises his hand. “Let me understand this,” he begins, half skeptical, half unsure. “You say that an auction happens every time a search takes place? That would mean millions of times a day!” Varian smiles. “Millions,” he says,.. Read More
Well, strictly speaking, the 2nd Circuit in the USA has held that Google’s sale of keywords may be use in commerce. Rescuecom had sued Google for trademark infringement by selling advertisements (sponsored links) triggered by Rescuecom’s trademark. The District Court had dismissed the claim on the grounds that Google’s conduct was not use in commerce. So now it goes back to the District Court. Of course, Google’s conduct, if were done in Australia.. Read More