“Whiskas” purple

Bennett J has allowed Mars to proceed to register its “Whiskas purple” colour as a trade mark for pet food, following Nestlé’s withdrawal of its opposition.

Nicholas Weston has a helpful summary; note Mars’ deliberate emphasis of the colour as a trade mark.

Some Whiskas in the “wild“.

Mars Australia Pty Ltd (formerly Effem Foods Pty Ltd) v Société des Produits Nestlé SA [2010] FCA 639 (with nice colour trade mark representation)

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