monitoring

Google’s trade mark policy

Yesterday (in the USA) Google’s new trade mark policy and complaint procedure came into force.

All the details here.

Australia is still in the regions where both text and keywords are monitored.

Lid dip @TrademarkBlog (aka Marty Schwimmer)

“The Dumb Little Man” has an overview of 6 ways to monitor what is being said about your client, or your client’s brands, in the virtual world here.