Lea Lewin looks at why Virgin lost its opposition (in the Office) to Qantas‘ attempt to register
in the face of Virgin’s ‘trade mark’ for:
Unfortunately, Virgin’s ‘trade mark’ doesn’t exactly leap off its website (or the evidence it filed).
Given Qantas is on the verge of registration (and apparently using its ‘mark’ through Jetstar), I can see why Virgin would want one too. Duets looks at some reasons from a US perspective and some other things to think about.
But, surely the real question here, is how can any trade mark system allow anyone to register either (purely descriptive) ‘mark’?