dot “brand” TLDs
ICANN is looking at introducing new top level domains where, instead of .com or .net, it would be .[brand] e.g., .sony (of course, I have no idea whether or not Sony would be thinking of such a TLD).
Marty Schwimmer looks at some of the things a brand owner who wished to have their own (top level) space on the internet would need to think about.