dot “brand” TLDs

ICANN is looking at introducing new top level domains where, instead of .com or .net, it would be .[brand] e.g., .sony (of course, I have no idea whether or not Sony would be thinking of such a TLD).

Marty Schwimmer looks at some of the things a brand owner who wished to have their own (top level) space on the internet would need to think about.

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